Unveiling the Art of Running: A Hasselblad XPan Adventure (2026)

Let's dive into the fascinating world of editorial photography and explore a unique project that pushed the boundaries of creativity and technical skill. This story is a testament to the power of experimentation and the beauty that can emerge from embracing limitations.

The Challenge: Running on Film

The idea was simple yet intriguing: could a running sequence, captured through the lens of a deliberate and slow-paced Hasselblad XPan, create a compelling editorial story? My friend Maud, a sports model, and I set out to explore this question, aiming to craft a series of images that not only showcased her talent but also told a strong, narrative-driven story.

Technical Test Meets Creative Adventure

For me, this shoot was a double-edged sword. On one hand, it was a technical challenge, testing the recently repaired XPan's capabilities. On the other, it was a creative leap, pushing me towards more context-driven editorial work. I wanted to capture the essence of running, a sport with multiple layers, and do so in a way that felt authentic to Maud's personality.

Urban Running: A Contrast of Fluidity and Hard Lines

The choice to focus on urban running rather than trail running was deliberate. Urban environments offer a stark contrast between the fluidity of movement and the hard, concrete shapes of the city. This contrast became the cornerstone of our visual concept.

Embracing Limitations: The XPan's Slow Pace

The Hasselblad XPan, with its deliberate nature and lack of instant feedback, presented a unique set of challenges. Sports photography often thrives on speed and large volumes of frames, but I was limited to just one roll of film. This forced me to commit, accept that I might miss moments, and rely heavily on collaboration with Maud to get the shot just right.

Creative Direction: Sunrise, Stillness, and Tension

The creative direction centered around sunrise, stillness, and the tension between soft movement and hard architecture. I wanted to imply motion rather than capture it literally, using gesture, intention, posture, and silhouette to suggest the story. The Barbican in London, with its graphic, panoramic-friendly geometry, provided the perfect backdrop for this contrast.

Minimal Setup, Maximum Focus

To maintain focus, I kept the setup minimal: one camera, two lenses, and one film stock. The 45mm lens captured context-driven frames, while the 90mm lens added detail and separation. I chose Kodak Portra 400, expecting the sunny forecast to provide ample light. Every frame had to earn its place, and I questioned each shot's contribution to the story.

Metering and the Cinematic Look

The XPan's metering from the center of the frame presented a challenge in high-contrast conditions. I opted to prioritize bright sunlight, letting shadows fall away, which gave the images a cinematic editorial feel with deep shadows and detailed highlights.

The Shoot: Nerves, Patience, and Rhythm

The early morning shoot at the Barbican was a test of patience and collaboration. Maud's dedication and my meticulousness ensured we captured the right moments. As the shoot progressed, my nerves calmed, and I embraced the learning process, regardless of the outcome.

The Final Sequence: A Narrative Unfolds

From the twenty frames shot, a few stood out and formed the backbone of the series. The first image, a wide contextual frame, sets the scene with Maud's shadow sharply contrasting the wall. The second, a mid-distance shot, leads the viewer's eye with a curved track. The third, a close-up, captures a moment during the run, with Maud's arm and hand adding structure to the composition.

Lessons Learned: Motion Blur and Location Scouting

In hindsight, I realized I stayed too close to my initial plan, missing opportunities for experimentation. Motion blur, for instance, could have added depth to the sequence. Additionally, a more detailed location scout would have saved time and reduced pressure. This project reinforced the importance of planning while leaving room for improvisation, a delicate balance that enhances the creative process.

Conclusion: Growth Through Portfolio Shoots

This editorial shoot, a technical test and creative adventure, resulted in a unique series of images. It reminded me that editorial work is about crafting a small narrative, a story built from several images that collectively convey a powerful idea. Portfolio shoots like these provide the space for growth, learning, and the discovery of new creative paths.

Unveiling the Art of Running: A Hasselblad XPan Adventure (2026)

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