The American dream of profit seems to be slipping further away for Guzman y Gomez (GyG) as the company's recent 'unwrapping' reveals a challenging financial landscape. With founder's words echoing, 'I can’t give you a date when it would be profitable but we’re getting stronger every day', the market response has been telling. Shares have hit record lows, indicating a growing concern among investors. But here's where it gets controversial: while GyG's US losses may be a cause for worry, it's essential to consider the broader context and the company's long-term strategy. As we delve into the details, we'll explore the factors contributing to this situation and the potential implications for investors and the industry. Stay tuned as we navigate the complexities of GyG's financial journey and the lessons it holds for those seeking to understand the dynamics of the American market.
